Testforum » The remaining 40%

We often see celebrities being roped in by Brands and being paid millions to represent and advocate their products. The 2016 US Elections has probably been a platform more than ever before for Celebrity branding. Equally Hunter Renfrow Jersey , there are enough instances where Celebrity branding has gone terribly wrong both Internationally and in India and transcient entertainment value is all that the millions spent would have delivered in terms of value add to the brand , leaving some thought provoking questions behind .
No doubt celebrity branding to a large extent helps in reaching out to the masses through Television and Social Media and also in trying to create an image whereby masses can relate themselves to superstars presumably by using that are they the ultimate brand ambassadors or more appropriately rather advocates who endorse brands by virtue of their personal fame and for a price?
Are the public or the masses really able to relate the celebrity image, credibility and personality to the brand鈥檚 underlying ethos and values in any significant way to create a sustainable recall?
How much does the fame and fall of the Celebrity impact on the sustainable brand value quotient over a period?
How well thought out is the Strategy in selection of a Celebrity to endorse the Brand?
Finally Foster Moreau Jersey , is Celebrity branding an ultimate substitute to a host of other organic brand ambassadors in the Company ecosystem who play crucial role in defining Brand life cycle?
These questions can create an endless debate , but what we cannot overlook is the fact that there are at least 2 brand ambassadors in the brand ecosystem that cannot be replaced either by Celebrity branding or by Influencer marketing ,both of which are are not natural Isaiah Johnson Jersey ,organic advocates but are paid to promote the brand.
One is the Satisfied Customer whose customer experiences makes him go that extra mile to endorse the brand widely and without expectations and unfortunately ,rarely is this most valuable endorsement factored into the pricing mechanism.
Two, employees Maxx Crosby Jersey ,not just sales and marketing team but also the employees who are not exposed to the external environment directly ,can make or break the brand value when it comes to playing their role across various stages in the value chain . Past employees are no exception in ability to influence a brand significantly and so cannot be taken for granted .
Organic and Natural ambassadors have no substitutes in being able to reach out on a sustainable basis
Brandhorizon is an International Brand consultancy firm bangalore that offers a One Stop shop for your entire Branding needs . We pay attention to every detail across value chain that matters in Brand building . We can help you
Co create Brand strategy using聽Consumer Insights and Customer Experience Journey
Devise an Integrated International branding and marketing strategy
Establish and strengthen your online presence through聽Content Marketing
Manage metrics for your Brand investments
Digital Branding India
International Brand Management service Bangalore
For more details ,visit .
You can reachus@ 聽 or Contact us at聽 > 聽
Total Views: 79Word Count: 501See All articles From Author


The recession of the demand is likely to help keep the rate of production of the world-wide polycarbonate and nylon at 90% recently.


Headquarter of the consulting firm Trayvon Mullen Jersey , Chemical Industry Associates Inc., is located within the Texas Houston. Its world-wide engineering resin director, Adrian Beale Johnathan Abram Jersey , forecasts that by 2012 the excessive production capacity of polycarbonate will make global production fall to 70%. It consists of a large-scale petrochemical facility with production capacity of 259000 tons that Saudi Kayam Organization will put into production in 2011. What’s a lot more, the competition in polyester fiber of nylon fibers will continue to decline. If all this is true, then the teflon film prices will continue to decline.


The decline of Dvd demand brought on the vital hit on the world-wide polycarbonate industry. This continues teflon sheet can be purchased cheaply.


Before that Josh Jacobs Jersey , optical media is the largest terminal marketplace of polycarbonate. Beale said, with a growing number of people who watch the movie and tune in to music through downloading, soon optical media will no longer be the biggest application market for polycarbonate.


He said that although the presence of blue-ray Digital video disc technology may bring a little help Clelin Ferrell Jersey , on the whole, “it will only make would i need polycarbonate extra orderly decline.


Consumers pay attention to the content biphenyl A and other sorts of packaging of the milk bottle. It will also affect the demand of polycarbonate within the field. The potential growth in polycarbonate may come from automotive parts and sheet material and film applications. Beale estimated worldwide polycarbonate capacity in 2008 years was approximately 3.31 million tons.


The polycarbonate industry “will need to find an important new application”. Beale thought that glass of car pane was a right choice. Although at this application it could need to do some improvement of polycarbonate performance.


As for nylon, Beale said due to the competition launched by polyester Antonio Brown Jersey , nylon fiber market will still decline. In the world nylon resin production of 2.27 million tons every year, about 60% were used in fiber market.


The remaining 40% nylon is used in engineering plastic. Meanwhile, the field is affected by the depression in car market to be in declining state. Therefore Derek Carr Jersey , from now to 2013 expected, production of global nylon 66 resin will remain 80% or so and that of nylon 6 resin will be to some extent lower than this level.


The smaller car with high efficiency of burning may bring new opportunities for nylon sheet. Parts of this. Cheap Jerseys From China Cheap Jerseys China Cheap Jerseys Cheap NBA Jerseys Cheap MLB Jerseys Cheap Soccer Jerseys From China Cheap MLB Jerseys Wholesale Cheap Authentic NHL Jerseys Cheap NFL Jerseys Online Cheap Custom NCAA Jerseys